Preheat the oven to 350F.
Line an 8×8 pan with parchment paper, making sure that you create a parchment paper sling that hangs over the sides of the pan for easy removal after baking.
In a small bowl, add flour, baking soda, sprinkles and salt. Mix with a fork to combine and set aside.
In a medium bowl with a hand mixer, or the bowl of a stand mixer fitted with a paddle attachment, add the butter and the granulated sugar. Mix on medium-high speed for about 4 minutes in a stand mixer, and at least 6 with a hand mixer, mixture should be light and fluffy.
Add in both eggs and vanilla, scraping down the stand mixer paddle and the sides of the bowl to make sure everything is incorporated evenly.
Next, add in the sour cream and mix again. Scrape down the sides of the bowl and mix in the flour, baking soda, sprinkles and salt until just combined.
Pour batter into prepared pan and smooth the top with an offset spatula.
Sprinkle the crumble on top of the batter in an even layer.
Bake for 45-55 minutes or until a toothpick comes out clean.
Allow cake to cool for at least an hour.